Case Study — Web App

Public Editor

Industry: Education | Media
Type: Startup
Technology: Web
Client: Public Editor
Location: Silicon Valley, USA

USAWeb App

Public Editor launched his SaaS Product 2x faster & increased chances of raising series-A funding by 500%

500%

Increase in investor interest for Series-A

300%

Increase in product control & visibility

84%

Decrease in Cloud architecture cost

200%

Increase in Engineering speed

Context & Goal

Nick, founder of Public Editor, a startup based out of Silicon Valley, had hired a software design and engineering team a year ago. He was hoping to turn his research project into a software product to help fight misinformation and educate people which he can commercialize and build a startup around.

Business Challenge

Founders problem was

Inexperienced software design & engineering team
Team had no background in building software for startups with their specialised needs
He felt stuck & frustrated with his current team, losing control over his product
He believed that there ought to be a better way to build the product

The Plan

Engaged Carte Blanche to

Audit broken product to identify gaps
Redesign user-experience (UX) to bring clarity to confusing and broken flows
Gamify product experience for adoption
Fix clunky code for scalability
Bring control and clarity through product management

Transformation

Before

12-months & thousands of $ spent, product was still half-finished causing Nick to lose further opportunities to raise funding
Missed deadlines made Nick look bad to potential funders and partners
Feeling lost, flailing, out of control, at the mercy of an engineering team that was not transparent, and not always competent
Cringy, confusing and broken product

After

Product MVP launched successfully within 6 months
5x more investors interested for next round of funding
Users love Nick's product interface and experience
Engineering speed increased by 2x & AWS architecture cost reduced by 84%
Product control & visibility improved by 3x

Deliverables

MVP Design & DevelopmentUX/UI Audit & DesignWeb Application DevelopmentTesting/QACloud ArchitectureCI/CD

“ It was great having had experience building software before, to work with a team that had just immeasurably more experience... I cannot recommend them more highly... And now we are ready to launch our product. ”