Case Study — HR Portal

HireCinch

Industry: Human Resources
Type: Startup
Client: Hire Cinch
Technology: Web
Location: USA

USAHR Portal

HireCinch launched their Product based SaaS startup within a year while reducing their costs by 40%

300%

Reduction in Engineering Cost

200%

Increase in Product Control & Visibility

180%

Increase in Engineering Speed

12 Months

Product 1st release our in a year

Context & Goal

HireCinch, a startup based out of US wanted to design and develop a SaaS Applicant Tracking System (ATS) to help streamline their hiring process using AI, empower team collaboration and improve candidate experience for startups and SMBs.

Business Challenge

Founders problem was

Building SaaS web app ATS
Unfamiliarity with daunting process of designing, building and managing SaaS product
Their previous team was inexperienced
Felt deterred by complexity of building product

The Plan

Engaged Carte Blanche to

Provide CTO, product design, development and testing team
Transform idea to app blueprint through user-experience (UX) design
Give app visual identity through User-Interface design
Build cloud architecture, frontend and backend

Transformation

Before

Stuck with an inexperienced team
Feeling deterred to build startup
Constantly missing engineering and release deadlines
High technical debt and AWS costs

After

Product released in 12 months
3x improvement in engineering time
AWS architecture cost reduced by 60%
Product control & visibility improved by 3x
Able to focus on their GTM

Deliverables

User ResearchMVP Design & DevelopmentUX/UI DesignCI/CDWeb Application DevelopmentTesting/QACloud ArchitectureBranding

“ Carte Blanche product team thoroughly invested themselves in our product and took away all our design and development burden. It was a relief working with them.. Their design team understood our product vision and transformed our idea into a blueprint. Their engineering team implemented the design pixel perfectly... Everything was organized, professional and thorough... ”