HireCinch launched their AI-Native Product based SaaS startup within a year while reducing their costs by 40%

How a US startup shipped a full AI-native SaaS Applicant Tracking System end-to-end — CTO planning, UX/UI, web app, cloud architecture, CI/CD, and QA.

Industry: HR
Type: Startup
Client: HireCinch
Technology: Web
Location: USA

Context & Goal

HireCinch, a startup based out of the US wanted to design and develop a SaaS Applicant Tracking System (ATS) to help streamline their hiring process using AI, empower team collaboration and improve candidate experience for startups & SMBs.

Business Challenge

Founders Problem Was

Building SaaS web app ATS
Unfamiliarity with daunting process of designing, building and managing SaaS product
Their previous team was inexperienced
Felt deterred by complexity of building product

The Plan

Engaged Carte Blanche to

Provide CTO, design, development and testing team
Transform idea to app blueprint through user-experience (UX) design
Give app visual identity through User-Interface design
Build cloud architecture, frontend and backend

Transformation

Before

Stuck with an inexperienced team
Feeling deterred to build startup
Constantly missing engineering and release deadlines
High technical debt and AWS costs

After

Product released in 12 months
1.8x improvement in engineering time
AWS architecture cost reduced by 60%
Product control & visibility improved by 3x
Able to focus on their GTM

Deliverables

User ResearchMVP Design & DevelopmentUX/UI DesignCI/CDWeb Application DevelopmentTesting/QACloud ArchitectureBranding

300%

Increase in product control and visibility

40%

Reduction in engineering cost

180%

Increase in engineering speed

12 mo

Product 1st release out in a year

Product Features Developed

Collaboration

Interview Scheduling
Shared Email Integration
Roles & Permissions
Shared notes
User-onboarding

Screening

Filter, Search, Sort applicants
Boolean Search
Resume Parsing
Scorecards

Customisations

Templates
Customisable Hiring pipeline
Customisable application form
Applicant list view
Auto static-site-generator

Sourcing

Referral Portal
Customisable Hiring pipeline
Talent Pool
Customisable Careers Page

Integrations

Stripe

SendGrid

Gmail

Outlook

“Carte Blanche product team thoroughly invested themselves in our product and took away all our design and development burden. It was a relief working with them.. Their design team understood our product vision and transformed our idea into a blueprint. Their engineering team implemented the design pixel perfectly... Everything was organized, professional and thorough...”