Case Study — Mobile App

Nowii Rewards

Industry: Travel | Green Tech | Marketing
Type: Startup
Technology: Mobile
Client: Nowii Rewards
Location: London, UK

UKMobile App

Nowii launched mobile app MVP in 3 months while getting 3x value for money in contrast to London based agencies

100+

Partnerships formed

150%

Increase in funding

300%

Value for money compared to London based agencies

Context & Goal

Ismaeel, founder of Nowii Rewards, a startup based in London. He wanted to build a SaaS startup to combat climate change by encouraging eco-friendly transportation choices and carve a niche in this underserved space by being the first mover to capture the market.

Business Challenge

Founders problem was

Navigating uber complex death-valley of designing and building SaaS product without a technical co-founder
Needed to build a mobile application that connects commuters, travel operators and affiliate marketers across England to incentivize commuters to take greener travel choices and access premium discounts

The Plan

Engaged Carte Blanche to

Act as CTO and devise product plan
Transform idea to app blueprint through user-experience (UX) design
Give app visual identity through User-Interface design
Build cloud architecture, frontend and backend of the iOS and Android app
Provide running support and expand product

Transformation

Before

Feeling stuck and losing time without technical co-founder
Investors, travel operators and affiliate marketers were not willing to partner with him on the basis of just an idea
Losing time to secure first mover advantage

After

Cross-platform mobile app launched in 3 months
Free to focus on his Go-to-Market strategy and execution
100+ partnerships formed
150% increase in funding
3x higher value for money
Patent filed to secure first mover advantage

Deliverables

MVP Design & DevelopmentUX/UI DesignMobile App DevelopmentAWS Cloud ArchitectureTesting/QA

“ Carte Blanche have designed an app that has an amazing UI, coupled with an intuitive and smooth UX. The MVP has been successfully coded and works exactly as intended. The testing by the team prior to delivery was very thorough and ensured that the functionality of the app was near impeccable. ”