Shipping a production-ready AI relationship-mentoring platform before the market window closed.

How Mitra AI transformed a basic demo into a full web and mobile MVP with real-time voice mentoring and speaker identification in just three months.

Mitra AI
Industry
AI
Type
Startup
Client
Mitra AI
Technology
Web & Mobile
Location
USA
Mitra AI product

The Problem

Mitra AI set out to make therapy-like relationship guidance accessible through real-time AI voice mentoring.

The initial concept demo was there, but the product was still far from being usable and progress lacked production-grade execution

Failure Stakes

Without dedicated engineering:

  • The emerging AI relationship coaching window could close
  • There would be no credible product for investor demos
  • Continued self-funding would stretch without traction
Melanie quietly worried that she was investing time and money but would she be able to take her idea to production grade app before losing first-mover advantage.

Transformation

Before

  1. Demo-level web app only
  2. No remote multi-device sessions
  3. Mobile presence absent
  4. Voice transcription unstable
  5. Investor validation unclear

After

  1. Production-ready web platform live at app.mitra.coach
  2. Fully functional iOS & Android app
  3. Remote sessions working across devices
  4. Speaker diarization reliably capturing both participants
  5. MVP ready for investor demonstrations

A fully shipped web, iOS, and Android platform in three months. First-mover advantage intact. Investor-ready product in hand ready to onboard users.

Why This Was Hard to Fix?

The product required more than feature completion. It demanded:

  • Real-time voice mentoring with accurate speaker identification
  • Multi-device audio synchronization
  • AI integration across text and voice
  • Mobile and web feature parity
  • Compatibility with existing LiveKit and Supabase infrastructure
  • Standard SDK implementations failed in multi-device environments.
  • Mobile SDK parity was incomplete.
  • The platform needed architectural decisions, not patchwork fixes.

The Approach

We applied our Visibility-First Product Execution approach to transform a demo into a production-ready system.

Execution Steps

  1. 1Took full ownership of mobile architecture (React Native + Expo pre-build)
  2. 2Built custom audio subscription logic inside LiveKit agents to support remote sessions
  3. 3Replaced standard diarization with custom logic for multi-device voice capture
  4. 4Optimized embeddings using Gemini to improve retrieval quality
  5. 5Stabilized transcript flows and AI interaction reliability
  6. 6Implemented email invitation and partner pairing systems

Every feature was built with one objective:

Make progress visible, functional, and ready for validation.

Outcome Stats

With CARTE BLANCHE

3 Months to Full MVP Delivery

Achieved through single-owner full-stack execution and weekly async iteration.

Web + iOS + Android Shipped

Delivered complete feature parity across platforms using React Native architecture ownership.

100% Multi-Device Audio Capture

Enabled by custom LiveKit audio subscription logic for remote session metadata handling.

All Features Delivered On Time (Under Estimates)

Maintained through async-first delivery model and scoped milestone control.

Deliverables

Production web appReact Native mobile application (iOS & Android)Figma design systemFramer landing pageTesting/QA

Technology Stack

ReactReact NativeExpoLiveKitOpenAIGeminiSupabaseNode.jsExpressRedisTypeScriptTanStackMaterial-UINativeWindDockerVite

Key Features

  1. Real-time voice + text AI mentoring
  2. Speaker diarization (Couples Mode)
  3. Remote sessions for couples on different devices
  4. Text chat mentoring
  5. Email invite system for user acquisition
  6. Session continuity
“We had a Y Combinator application deadline and an app to ship. My co-founder's a developer — but between running everything else, building it kept slipping. Carte Blanche gave us the capacity to actually ship, on plan.”
Melanie McDougall
Melanie McDougall
CEO
Mitra.ai
Mitra onboarding — solo vs couples paths
Couples Session chat with Mitra mediating
Private Session voice orb and mic controls

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  • 2 Months

    Product MVP launched in 8 weeks

  • 200%

    Increase in Engineering speed

  • 300%

    Increase in product control and visibility

  • 84%

    Decrease in Cloud architecture cost

  • 400%

    Increase in data accessibility

  • 66%

    Decrease in management cost due to automation

Carte Blanche

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