Case study
Nick from Public Editor launched his SaaS Product 2x faster & increased chances of raising series-A funding by 500%
The Results
500%
Increase in investor interest for Series-A
300%
Increase in product control and visibility
84%
Decrease in Cloud architecture cost
200%
Increase in Engineering speed
Industry
Education | Media
type
Startup
Client
Public Editor
technology
Web
Location
Silicon Valley, USA
Context & Goal
Nick, founder of Public Editor, a startup based out of Silicon Valley, had hired a software design and engineering team a year ago. He was hoping to turn his research project into a software product to help fight misinformation and educate people which he can commercialize and build a startup around.
Business challenge
Nick's problem was
  • Inexperienced software design & engineering team
  • Team had no background in building software for startups with their specialized needs.
  • He felt stuck & frustrated with his current team, losing control over his product.
  • He believed that there ought to be a better way to build the product.
THe plan
Nick hired Carte Blanche to
  • Audit broken product to identify gaps
  • Redesign user-experience (UX) to bring clarity to confusing and broken flows
  • Gamify product experience for adoption
  • Fix clunky code for scalability
  • Bring control and clarity through product management
Nick’s transformation
Before
12-months & thousands of $ spent, product was still half-finished causing Nick to lose further opportunities to raise funding
Missed deadlines made Nick look bad to potential funders and partners.
Feeling lost, flailing, out of control, at the mercy of an engineering team that was not transparent, and not always competent.
Cringy, confusing and broken product
After
Product MVP launched successfully within 6 months
5x more investors interested for next round of funding
Users love Nick's product interface and experience
Engineering speed increased by 2x & AWS architecture cost reduced by 84%
Product control & visibility improved by 3x
Deliverables
MVP Design & Development
UX/UI Audit & Design
Web application development
Testing/QA
Cloud architecture
CI/CD
It was great having had experience building software before, to work with a team that had just immeasurably more experience... I cannot recommend them more highly... And now we are ready to launch our product.
Brigham Adams, Phd
Startup founder & Chief scientist
Goodly labs, usa
core technologies used
React
Django
AWS
Docker
TypeScript
Next.js
Tailwind
RadixUI
D3
Vitest
Figma
Adobe Illustrator
PostgreSQL
DynamoDB
Product features developed
Nick's problem was
  • Filter, Search, Sort functionality
  • Text scrapping & cleaning
  • NLP based textual analysis
  • Document parser
  • Text highlighting and categoraization
Other product Features
  • Guided training paths & user progress tracking
  • Gamified learning paths
  • Social media sharing
  • Data import and export
  • User-onboarding
  • Auto static-site-generator
Analytics
  • User progress dashboard
  • Usage analytics dashboard
  • Charts and graphs
Integrations
Facebook sign-in
Goolge sign-in
Google Analytics
Browser Extensions
Chrome
Firefox
Safari
Edge
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
Gamifying app experience to increase user engagement
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Ready to be transformed like these Founders?
2-mths
Product MVP launched in 8 weeks
200%
Increase in Engineering speed
84%
Decrease in Cloud architecture cost
300%
Increase in Engineering speed
400%
Increase in data accessibility
66%
Decrease in management cost due to automation
Client Testimonials
Recognition & Awards