case study

Hirecinch:
‍Collaborative hiring. An all-in-one solution.

Web
Recruitment, Hiring, ATS, HR
User research, UX/UI design, Web development
what is hirecinch
HireCinch is an all-in-one assistive applicant tracking system helping great companies to build great teams.

Challenges

Bringing the vision to life by validating & consolidating ideas into an MVP.

Balancing business objectives, user goals & aesthetics.

Carte blanche’s mission

Validate & transform the idea into a product.

With a focus on heart and potential, Carte Blanche worked to ensure that the vision was not only realized but also sustainable and profitable. Our approach needed to be comprehensive and cohesive, impacting all user touch points from design to user experience and everything in between.
Scope
1. User Research
2. MVP Validation
3. UX/UI Design
4. Brand Development
5. MVP Webapp Development
6. Content Production
Outcome

An all-in-one hiring platform for startups and mid-sized businesses that streamlines the often-frustrating hiring process and makes it more affordable & manageable.

Developing empathy
Understanding the users
We kicked things off by mapping user personas and journeys to understand spectrum of users. This painted a clear picture of their demographics, psychographics, needs, and wants. We evaluated the current solutions on the market to identify best practices and gaps. In a span of 2 months, we were able to conduct 50+ interviews!
Talking to the users made us realize that we had struck a gold mine of actionable ideas. There wasn't just a need for an all-in-one hiring solution, but the demand for it was palpable. We were also able to dig into other pain points that would give our solution a unique value proposition.Talking to the users made us realize that we had struck a gold mine of actionable ideas. There wasn't just a need for an all-in-one hiring solution, but the demand for it was palpable. We were also able to dig into other pain points that would give our solution a unique value proposition.
Pain Points & Insights
Scattered hiring solutions
Not even one existing solution provides services for all phases of recruitment.
Passive & manual processes
Most processes have the potential of being automated
Limited scalability with referrals
Referrals is the most potent but under-utilized form of sourcing.
Missing collaboration within the hiring community
Currently there is no place for recruiters where they can share their processes.
Company centric hiring solutions.
Shift from a company centric approach of hiring to an applicant centric approach.
Integration b/w headhunters & in-house HR
Increasing trend of sourcing applicants through headhunters.
Deliverable Actions
Consolidate all solutions into Hirecinch
Integrating AI and automate processes
Creating a scalable referrals module
Making Hirecinch community driven platform
Incorporating an applicant centric approach
Enable seemless collaboration
Developing empathy
Understanding the users
We kicked things off by mapping user personas and journeys to understand spectrum of users. This painted a clear picture of their demographics, psychographics, needs, and wants. We evaluated the current solutions on the market to identify best practices and gaps. In a span of 2 months, we were able to conduct 50+ interviews!
Talking to the users made us realize that we had struck a gold mine of actionable ideas. There wasn't just a need for an all-in-one hiring solution, but the demand for it was palpable. We were also able to dig into other pain points that would give our solution a unique value proposition.Talking to the users made us realize that we had struck a gold mine of actionable ideas. There wasn't just a need for an all-in-one hiring solution, but the demand for it was palpable. We were also able to dig into other pain points that would give our solution a unique value proposition.
01
MVP Phase
  1. MVP launch with core features
  2. Brand development
  3. User-experience design
  4. Content production & Marketing
  5. Product website design
02
Assistive hiring enablement phase
  1. Integrate AI & ML to enable assistive hiring
  2. Build scalable candidate referral marketplace
03
Towards community driven marketplace
  1. Transform into an community driven marketplace
  2. Shareable processes & assessments
  3. Structure for exchange of value
Phase 1: MVP
Defining the Brand
Logo design
Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.
BRAND ATTRIBUTES
Friendly
Flexible
Fun
Dependable
Phase 1: MVP
User Experience Design
BUILD, MEASURE, LEARN
Drafting the information architecture & wireframes was next, they served as the foundation for design for next stages of Hire Cinch.

The team ran multiple usability testing sprints, the insights gained from them influenced the structure and layout of our designs.
The Design Magic
70
screens designed
100+
Recruiters & HR managers interviewed
28
usability interviews
Phase 1: MVP
UI Design & Coding
HIGH-FIDELITY MOCKUP DESIGN
Next was layering the skeleton with beef to give the app its unique visual personality, all the while keeping a sharp focus on simplicity and ease of use.
Coding Sprints
And then it was cruising through cloud architecture, back-end and front-end development work, QA Testing, Deployment, and DevOps making sure that everything worked as designed and shipping product out for the users to use.
BANG!!!
14+
features released
250%
increase in page visitors
85
coding sprints
Development
The Tech Stack
THE RESULT
Effective, beautiful & functional SaaS Product ready for marketing and adoption.
Onboarding
View Job Candidates
Candidate Profile
Apply for a Job
Create Talent Pools

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