Case study
HireCinch launched their Product based SaaS startup within a year while reducing their costs by 40%
The Results
300%
Increase in product control and visibility
40%
Increase in engineering cost
180%
Decrease in Engineering speed
12-mths
Product 1st release out in a year
Industry
HR
type
Startup
Client
Hire Cinch
technology
Web
Location
USA
Context & Goal
HireCinch, a startup based out of US wanted to design and develop a SaaS Applicant Tracking System (ATS) to help streamline their hiring process using AI, empower team collaboration and improve candidate experience for startups and SMBs
Business challenge
Founders problem was
  • Building SaaS web app ATS
  • Unfamiliarity with daunting process of designing, building and managing SaaS product
  • Their previous team was inexperienced
  • Felt deterred by complexity of building product
THe plan
Engaged Carte Blanche to
  • Provide CTO, product design, development and testing team
  • Transform idea to app blueprint through user-experience (UX) design
  • Give app visual identity through User-Interface design
  • Build cloud architecture, frontend and backend
transformation
Before
Stuck with an inexperienced team
Feeling deterred to build startup
Constantly missing engineering and release deadlines
High technical debt and AWS costs
After
Product released in 12 months
1.8x improvement in engineering time
AWS architecture cost reduced by 60%
Product control & visibility improved by 3x
Able to focus on their GTM
Deliverables
User-research
MVP Design & Development
UX/UI  Design
Web application development
Testing/QA
Branding
CI/CD
Carte Blanche product team thoroughly invested themselves in our product and took away all our design and development burden. It was a relief working with them.. Their design team understood our product vision and transformed our idea into a blueprint. Their engineering team implemented the design pixel perfectly... Everything was organized, professional and thorough...
Mohammad Darwish
Startup founder
hirecinch, usa
core technologies used
React
Django
AWS
Docker
TypeScript
Next.js
Tailwind
RadixUI
Figma
Adobe Illustrator
PostgreSQL
OpenAI
DynamoDB
Celery
React Aria Components
Redis
NginX
Traefik
Product features developed
Collaboration
  • Interview scheduling
  • Shared Email Integration
  • Roles & Permissions
  • Shared notes
  • User-onboarding
Screening
  • Filter, Search, Sort applicants
  • Boolean Search
  • Resume Parsing
  • Scorecards
Customisations
  • Templates
  • Customisable Hiring pipeline
  • Customisable application form
Sourcing
  • Referral Portal
  • Customisable Hiring pipeline
  • Talent Pool
  • Customisable 
Careers Page
Integrations
Stripe
SendGrid
Gmail
Outlook
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Ready to be transformed like these Founders?
2-mths
Product MVP launched in 8 weeks
200%
Increase in Engineering speed
84%
Decrease in Cloud architecture cost
300%
Increase in Engineering speed
400%
Increase in data accessibility
66%
Decrease in management cost due to automation
Client Testimonials
Recognition & Awards